Malaysia , A
middle-income country with a population of more than 30 million people with 70%
internet penetration , Malaysia attracts players from local and global
companies that are interested in grabbing share of market through digital
marketing strategies to presence online.
Thanks to the Digital
Free Trade Zone(DFTZ) , now small to big business can use the digital way to
sell and buy things across Asia . DFTZ
will provide physical and virtual zones to facilitate SMEs to capitalize on the
approach of the exponential growth of the internet economy and cross-border
activities.
In Digital Marketing
trends of 2018 ,Malaysia SEO (Search Engine Optimization ) are the main area
you need to keep an eye on in order to stay ahead of the curve.
SEO (Search Engine
Optimization) Malaysia 2018:
Voice Search and Digital Assistants
New voice-enabled devices
such as the Amazon Alexa and the Google Assistant have been a breakout hit with
consumers in 2017 and trending products on Amazon. It’s clearly set to grow and
expand even more to become one of the biggest Digital Marketing trends of2018.Whether we like it or not, voice search affects SEO and incorporating
voice command into our websites as well as increasing the amount of quality,
conversational style content are imperatives. But what optimisation strategies
can we use?
Long Tail Keywords
While it’s unlikely that
one word, short tail keywords will ever vanish entirely, but they don’t exactly
fit in with the natural, conversational tone used in voice searches. The truth
is, we don’t want to feel like we’re talking to machines anymore. We need to
focus more attention than ever on personalised, long tail keywords.
Informal Content
If you’re writing content
in a natural, conversational tone — you’ll be speaking the consumer’s language,
the language they use in voice search. Since Google doesn’t penalise for voice
search, the websites that are seen to adapting to the voice search world are
the ones incorporating (voice) search strategies for typers and talkers, alike.
Schema Markup
One of the latest
evolutions in SEO, is a new form of optimisation, a semantic vocabulary code
used on websites is here to help return more detailed, informative results for
users.
For example, if someone
searches for a music venue or concert tickets, by applying Schema to the SERP,
(Search Engine Results Page) you can instruct the results to show a list of
upcoming dates beneath the original search. This helps to promote your own
business but also giving the searcher extra, additional information, without
having to ask for it.
Why to choose Macgad
Malaysia SEO Company?
As a Malaysia SEO company
we believe in sharing our SEO knowledge to empower business owners and
marketers to make informed decisions when it comes to online marketing. You
don’t have the time to become an expert in everything. That’s why you hire a
Malaysia SEO company like Macgad , let us help you to succeed online.
